Appealing through negative space

When we discussed in class the significance a negative space can have, I remembered seeing posters that utilized such technique. The posters of WorldforAll cleverly utilises the negative space created by the light coming through, creating silhouettes of animals to encourage the audience to consider adopting pets. I thought this campaign conveyed its message very well in a non-verbal way by creating a parallel between the light coming through the extra room and another pet coming into a family.

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