Appealing through negative space

When we discussed in class the significance a negative space can have, I remembered seeing posters that utilized such technique. The posters of WorldforAll cleverly utilises the negative space created by the light coming through, creating silhouettes of animals to encourage the audience to consider adopting pets. I thought this campaign conveyed its message very well in a non-verbal way by creating a parallel between the light coming through the extra room and another pet coming into a family.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s